There is a number of technical terms used in the email template builder, particularly within the Styles panel. Please see the definitions for these terms below.
Quick links:
Units
Term |
Definition |
Pixels (px) |
A single digital unit on the screen |
Percentage (%) |
Percentage relative to the container element a HTML element resides in |
Viewport width (vw) |
Relative to 1% of the width of the viewport (window screen) Eg. |
Viewport height (vh) |
Relative to 1% of the height of the viewport (window screen) Eg. |
Em |
Relative to the font-size of its container element Eg. Assume font size in the outer container is |
Rem |
Relative to the font-size of the root element Eg. If font size is |
HEX |
A colour unit (6 digit combo). Used for web. Eg. |
RGB |
A colour unit (additive colour model of red, green, blue light). Used for web. Eg. |
File formats
Term |
Definition |
PNG |
An image file format that supports transparent backgrounds |