Pendula can integrate with different data sources, depending on where your customer data lives.
If you have invested in Salesforce as your CRM, Pendula can connect directly to your data and use this to filter, send to and write back to your records.
You'll have complete visibility of outbound and inbound messages, manage exceptions and send one-to-one messages all from within your CRM.
See Salesforce deployment checklist for more information.
If Zuora is managing your subscription billing and customer payments, Pendula can directly connect to your Zuora tenant.
This will enable you to have conversations with your customers in regards to billing operations such as subscription management, invoicing, usage and payments.
Pendula Api (callouts) BETA
Pendula supports the triggering of communications via a web callout. This is a Beta feature and currently only supports callouts from the Zuora platform.