Businesses can make conversations with their customers easier than ever, by configuring and activating flows from Pendula.
What is a flow?
A flow is an automated customer journey sent by Pendula.
It can be either schedule-based (once-off or repeating) or triggered by external events and might involve one or many contacts, depending on the chosen criteria.
A flow can consist of multiple touch-points and workflow actions-so it can do far more than just send a single SMS.
Configuring a Pendula flow allows you to plan and execute a conversational journey with your customers at any point in their lifecycle.
Experience an automated conversation built with Pendula
Click here to see a flow in action and what a conversation between a customer and your business might look like!
Send conversational SMS, provide your recipients with options on how they can respond and automate subsequent actions when these responses are met.
Applications for two-way SMS are vast, and include everyday use cases such as appointment reminders, surveys and feedback, or upsell offers.
Configure Pendula to automatically trigger when certain events occur or conditions are met within your data source.
Examples include payment confirmations, invoice delivery or welcome information.
Send out one-off SMS such as important updates or reminders quickly and easily, immediately or at a set date and time.
Manually communicate one-to-one with contacts using the Pendula console which displays a history of all outbound and inbound SMS between yourself and an individual contact.
The console can be used to manage exceptions, or continue a conversation started by a flow.
Flows do more than just send send messages.
Pendula can re-check criteria midway through a journey, delay subsequent actions for a specific period of time, segment recipients down different paths and feed helpful information back into your data source.
Use workflow actions to streamline multiple interactions into one flow and tie Pendula back into your existing business processes.
Examples of workflow actions include sending different messaging to recipients of a flow based on region or product type, sending follow up information if a new enquiry or lead hasn't progressed, and capturing and updating survey responses.